Online Reputation Management is the strategy and technique that take control of the online conversation across digital media. It ensures that people find the right materials when they look for your business on the Internet. The main purpose of Online reputation management is to create good quality content about your brand while counteracting misleading trends. This will allow you to put your best foot forward when it comes to digital marketing. A brand’s image is ‘what people think and talk about’. So ORM is very important for every brand either it is a corporate or a retail shop. It helps to shape up the public perception of people, organizations, investors, etc.A research said that 85% of your potential customers research your company on internet before they decide to make a purchase.
If people would say bad things about you or your company, would your customers want to reach out to you? Never! A bad online reputation can really harm the business’s objectives in a long run.
Now question is, how to manage it?
Monitor your social presence –
Facebook &Twitter are two of the most popular social media platforms. These platforms have the humongous reach to people but they aren’t the only ones out there. Instagram,LinkedIn also has the same amount of audience. So you should perform a regular search of your brand name on each platform to get the idea of what people are talking about you. So you can gain valuable insights into consumer sentiment towards your brand. Remember to check all platforms, not just the ones on which you have a presence.
Respond to People Promptly-
Responding people is a necessary part of your online reputation management strategy. If you have presence on social media, people expect you to be active. Social media is a two-way communication medium means when your customers reach out to you on social media, they expect you to reply to their query. If you’re posting some content, make sure that you engage with people who post comments to build the relationship with your audience.
Ask for review-
When your customers are in early stage of buying cycle, online reviews might be a powerful tool to attract them. You should engage with happy customers to express their views and increase your collection of reviews. People buy your product or services if it has a valued Online review. Google reviews are some of the most prominent types of reviews because they show up in search results. It makes your online reputation valued and trustworthy.
If someone gives you a negative review or complains to you on social, don’t delete or hide the comment, you should address it. Because trying to cover-up the truth can have serious backlash potential. So instead of fearing negative reviews, you should take a positive approach to online reviews. Always try to respond negative reviews with a solution.
Transparency builds trust. If you made a mistake, always admit it because if you try to cover up, it will be found out sooner or later. Always practice honest communication and marketing on social media. Online reputation of your brand can lead to increased sales and a huge increase in positive sentiment towards your brand.
Track and remove spammy links-
Spammy links are part of negative SEO. Your competitor can use this against you. Spammy Links can hurt your website’s rank as well as your online reputation.
If someone is creating poor quality links to your website, you need to be aware of this!
So how do you remove it? You can use disavow tool to fix it. This will tell Google that you don’t want specific link to be factored in when assessing your website.
Online Reputation management might be tricky to someone who is not familiar with all these tactics. As a digital marketing firm, MAD team of professionals are well-trained with vast experience to do it in a right way.
Reach us if you want to build your online reputation. Contact us.