More About Digital has expertise in delivering & maximizing Return on investments for every dollar spend on pay per click advertising. Through its robust, structured & tightly coupled campaign structure, MAD team ensures all client’s objectives are efficiently fulfilled.
MAD consultants are experts in executing search engine marketing and Shopping campaigns on Google/Bing search engines. Our experts are driven by data & objectivity that lets them execute pay per click (PPC) campaigns with a great focus hence delivering more conversions for relatively smaller spend. This is achieved by keeping a clear and concise focus on the 3 pillars of Pay Per Click Advertising:
Keyword research: Analyzing different types of keywords and understanding search volume data using tools like Google Keyword Planner, Google trends, SEMrush, Alexa and many more. Different keywords are classified into separate buckets and treated differently
Campaign Structuring and optimization: Half the battle is won with a tightly coupled, themed and robust account/campaign structure. Our experts make sure campaigns and ad groups are structured in a way to maximize the scope of optimization and ensure proper end to end tracking.
Landing page relevance and ad quality: Creating seamless user experience from clicking on an end to visiting a landing page is of prime importance. This helps improve the ads quality score.
Our Team of experts carefully decide the mix of channels to use while creating the PPC campaigns. Depending on the client's objective & budget we identify what percentage mix of search, display, remarketing or PLA's would work for a specific client. This helps us in meeting the ROI expectations of the client.