Over the years Google AdWords has helped businesses to run successful ad campaigns but now AdWords has changed from a small platform to the biggest source of ad revenue for Google around the world. Google as an advertising platform has own immense reach and every second Google handles more than 40,000 search queries that are more than 1.2 trillion web searches in a Year. While this platform is a great way to build and run advertising campaigns, it can be difficult to do it in an efficient manner. You might be burning your hard-earned money without getting the desired results. So, there are some important tips that you should keep in mind before you start your first Google AdWords campaign.
1-Know what your Audience Wants
You would waste lots of money and will get little success if you jump right into making an AdWords campaign without fully knowing what your Audience wants. So you should take some time to research your audience and find out on which sites they spend most of the time, the language of your targeted audience, what are the queries they make on search engines, and even which competitors they show interest in. You should also research the demography of your targeted audience. After researching about all these areas, you will be fully prepared to develop a campaign that works for right set of audience.
2-Create Compelling Advertisements
Google Adwords works on PPC Basis. Means advertisers only need to pay when someone clicks on an ad. What if undesirable consumers click on your ads? Your money will be wasted. So you need to create ads in such a way that the right consumers engage with your ads otherwise you will burn your money. To make such an ad, you have to make sure that your ads have a catchy headline, some interesting descriptions, and a clear URL. When you create good advertisements, you’ll attract consumers and save money by checking your spends on traffic you don’t really want.
3-Set your objective right
As a marketer you always want to accomplish many things for your business like increasing traffic to your website, enhancing conversions, minimizing expenses for advertising, and many more. But if you try to achieve all of this in one go, you would fail. So before starting your Adwords campaign you should determine what will be your ultimate goal. You want to increase your website traffic, or you want to increase engagement. Your goal should be clear. That will help you to make a successful ad campaign.
Choosing the right keywords is the most crucial step in an ad campaign. You must think like your audience first, to get the desired results. You should make a list of keywords and phrases and then try to filter them by using keyword tools like Google keyword planner and Semrush. These tools help you to choose the right keywords for your Ad campaign with understanding of keywords search volume data and CPC matrix.
You should also consider the different keywords match type which can help you to make your ad more targeted. Basically, there are 5 types of keywords match types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
Keep refreshing campaign’s ad copies to avoid any creative fatigue this would be very beneficial if you do it on a regular basis. But if you keep the same copy every time you won’t be able to tell what you should change about it to attract more prospects. Instead, make slight changes in your ad copy. Changing the ad copy helps you to know which versions of the copy perform the best so you can use these versions. So, you should create A/ testing versions of your ad copy, as many as your budget will allow, to figure out which copy you should use for the remainder of the campaign.
Hopefully, these simple tips will help you to make successfully ad campaigns. Adwords can be very tricky if you don’t do it in a right way. You might waste your valuable money so my suggestion to you would be to run ads wisely. At MAD, we are a bunch of Adwords expert professionals who are best in this.
Contact us for more details.