Today’s world is digital world and digital marketing has evolved as an important growth driver to run businesses. The size of business doesn’t matter, there are so many ways that a CEO could do to make an impact for his business. With the increase in online shopping and improved audience relationship management, small businesses can compete with the big brands much easier than ever.So it’s very important to CEO that they should implement the right digital marketing strategies
Following are top 5 tactics that business owner can use for their Digital marketing strategies:
According to a research, 80% of businesses will use chatbots tool by the end of 2020 specially in the banking and healthcare industry.
Most of the customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. So chatbots is a necessary thing for any business in near future because it is make business cycle easier. Chatbots are fast becoming the next big tech tool for all businesses, but even large corporations are reacting slowly to adopt this emerging technology. By integrating chatbots with your website and social media profiles, you will become more accessible and more streamlined when it comes to personalized upsell and buying suggestions.
2. Email Marketing
Email Marketing can be the key to building stronger connections with your audience. The right message, at the right time, to the right consumer, can lead to an increase in sales conversions. With the growth in marketing analytics, CRM has become a key driver in enhancing repeat user transactions at minimal cost.
3. SEO Optimized Website
The best websites will have their landing pages designed according to the most likely intent of those who land there. Because SEO is all-important, this will play a huge factor in ranking better on SERP. For a detailed list of what needs to be done to optimize your website, see The First Steps to Optimizing Your Website – The SEO Overhaul.
There are some important things that a Business owner should consider while making the Digital Marketing strategy.
1-Local Listing of their business
2-Revamp existing content
3-Best Keywords accordingly to his business
4. Social Media
Social media has become a massive boon for businesses of all sizes, but it’s important that you are using it effectively. A business may need to use social media in a very different way than a consumer, and there are some proven ways of ensuring that your social media strategy is result oriented.
Social Media can be used by the businesses in many ways from generating lead to branding. However the main goal of social media has been brand awareness and Content engagement.
Once Potential Customer engage with the brand organically on Social Media, it’s easy to convert them in their user journey.
5. Tools and Technology
Digital marketing with a small team can be a lot of hard work, so it is important to use the right tools and resources to make it as easy as possible. Here is a list of useful sites and services that can help any business.
1-Buzzsumo– Used for content marketing. Help to find the best content related to our niche.
2-Hootsuit-Used for the handling various social media account on a single Desk.
3-Pixabay-This international website provides photos, illustrations, vector graphics and film footage and is an excellent resource for high-quality images that can be used freely.
4-MailChimp-It’s a marketing automation platform and an email marketing service which is simple to use, very effective, and has a generous free plan that’s ideal for smaller businesses.
5-Answer the Public– This is a consumer insight tool that combines popular searches from Bing and Google and visualizes them in a “search cloud”. It’s a fantastic (and free!) tool to help you understand key terms in your marketplace and generate ideas.
According to a research, 75% of people have bought a product or used a service as a result of a company’s Digital marketing efforts. This shows that with the right targeting and tactics, any business owner can use digital marketing to succeed. So if you want success you can’t ignore these digital marketing strategies
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